Turn your location into a
VALUABLE DIGITAL ASSET
What if you could transform your physical locations Into digital assets and deliver valuable insights about your customers behavior?
Enhancing customer experience to boost revenue
Digitally optimizing your physical location
With the power of our advanced machine learning algorithms, we’ll help you monitor, manage and optimize your physical location – from retail stores, QSR’s, to hotels and offices.
GAME-CHANGING TECHNOLOGY
IOB.Inc provides technology that allows businesses to understand and optimize behavior in their physical locations.
By using technology to understand people’s behavior at the point of purchase, including their emotional state, product interactions, and demographics, IOB allows businesses to understand consumer behavior in a physical location through the traditional marketing mix of product, place, price, and promotion.
IOB PATENTED MAGIC
Individuals encountering everyday objects that are linked to IOB Connecters
Objects get connected to the Cloud via IOB Universal Modem
The IOB Gateway is used to gather data from multiple objects
IOB Core transforms data into actionable insights
Actionable Insights
Individuals encountering everyday objects that are linked to IOB Connecters
Objects get connected to the Cloud via IOB Universal Modem
The IOB Gateway is used to gather data from multiple objects
IOB Core transforms data into actionable insights
Actionable Insights
HOW WE HELP
Problems brick and mortar locations face.
Online competition
Lack of digital engagement
in physical locations
In recent years, traditional brick-and-mortar stores have faced increasing competition from online retailers. One major challenge that physical stores have struggled with is the decline in foot traffic, as more and more consumers choose to shop online. This is particularly prevalent in the Mall sector where they are having to repurpose their space, often accommodating non-traditional tenants and using experiential marketing.
One of the main ways that online retailers have an advantage over physical stores is through the extensive data they are able to collect about their customers. Online retailers can track customer behavior on their websites, including what products are viewed, what items are placed in the shopping cart, and what purchases are made. This data allows online retailers to tailor their marketing efforts to specific customer segments and to continuously improve the customer experience.
In contrast, collecting shopper journey data from physical stores before the consumer checks out is a challenging task due to limited data availability. While they may have access to sales data, they are not able to track individual customer behavior as easily as online retailers. This makes it difficult for stores to target their marketing efforts and to understand what motivates their customers to make purchases.
To maximize their profitability, stores are now focusing on maximizing the utilization of their in-store assets, as margins from in-store sales are typically three times higher than online.
The rise of Retail Media Networks provides additional advertising platforms yet few stores utilise these tools efficiently
As digital screen technology becomes more affordable and advanced, stores are able to create their own retail media networks, essentially becoming their own Google network for the brands within their locations. Retail Media Networks provide additional advertising platforms, allowing advertisers to diversify their ad spend, increase their physical impressions, and better reach specialized audiences.
With the recent rise in digital advertising costs, retail media networks are becoming increasingly attractive for companies looking to make the most of their ad budget.
However, delivering in-store messaging from the parking lot to the point of purchase involves more than just selling space on billboards, digital screens, or endcaps. Brands want to understand the characteristics of their buyers, including how many are new to a category and how many have or have not purchased their brand or that category.
IoB.Inc's middleware platform captures various data as the consumer approaches the point of purchase, including traffic, demographics, emotional state, product interactions, gaze and dwell time. One of the key capabilities of our technology is the ability to anonymously gather consumer data through AI camera technology integrated with the point-of-sale system. This allows brands to see if their products were actually purchased, and enables store owners to obtain empirical data linking basket contents to consumer demographics. This information is highly valuable for both brands and store owners, as it helps them better understand and target their customers. This is particularly useful for stores without loyalty cards or to gain data on shoppers who do not use them.
Rural areas tend to have lower levels of technology and internet usage compared to urban and suburban areas, making it harder for companies relying on digital advertising to reach these consumers. Brick-and-mortar retailers that are popular in smaller markets can help fill this gap and assist brands in promoting their products and services to this difficult-to-reach audience.
Online competition
In recent years, traditional brick-and-mortar stores have faced increasing competition from online retailers. One major challenge that physical stores have struggled with is the decline in foot traffic, as more and more consumers choose to shop online. This is particularly prevalent in the Mall sector where they are having to repurpose their space, often accommodating non-traditional tenants and using experiential marketing.
One of the main ways that online retailers have an advantage over physical stores is through the extensive data they are able to collect about their customers. Online retailers can track customer behavior on their websites, including what products are viewed, what items are placed in the shopping cart, and what purchases are made. This data allows online retailers to tailor their marketing efforts to specific customer segments and to continuously improve the customer experience.
In contrast, collecting shopper journey data from physical stores before the consumer checks out is a challenging task due to limited data availability. While they may have access to sales data, they are not able to track individual customer behavior as easily as online retailers. This makes it difficult for stores to target their marketing efforts and to understand what motivates their customers to make purchases.
To maximize their profitability, stores are now focusing on maximizing the utilization of their in-store assets, as margins from in-store sales are typically three times higher than online.
Lack of digital engagement
in physical locations
As digital screen technology becomes more affordable and advanced, stores are able to create their own retail media networks, essentially becoming their own Google network for the brands within their locations. Retail Media Networks provide additional advertising platforms, allowing advertisers to diversify their ad spend, increase their physical impressions, and better reach specialized audiences.
With the recent rise in digital advertising costs, retail media networks are becoming increasingly attractive for companies looking to make the most of their ad budget.
However, delivering in-store messaging from the parking lot to the point of purchase involves more than just selling space on billboards, digital screens, or endcaps. Brands want to understand the characteristics of their buyers, including how many are new to a category and how many have or have not purchased their brand or that category.
IoB.Inc's middleware platform captures various data as the consumer approaches the point of purchase, including traffic, demographics, emotional state, product interactions, gaze and dwell time. One of the key capabilities of our technology is the ability to anonymously gather consumer data through AI camera technology integrated with the point-of-sale system. This allows brands to see if their products were actually purchased, and enables store owners to obtain empirical data linking basket contents to consumer demographics. This information is highly valuable for both brands and store owners, as it helps them better understand and target their customers. This is particularly useful for stores without loyalty cards or to gain data on shoppers who do not use them.
Rural areas tend to have lower levels of technology and internet usage compared to urban and suburban areas, making it harder for companies relying on digital advertising to reach these consumers. Brick-and-mortar retailers that are popular in smaller markets can help fill this gap and assist brands in promoting their products and services to this difficult-to-reach audience.
Insufficient impulse buying
There are several ways that physical stores can increase discretionary and impulse purchases:
- Create an attractive and inviting store layout: A well-designed store layout can make it easier for customers to browse and find products, which can increase the likelihood of them making an impulsive purchase. Eye-catching displays, clear signage, and attractive product placements draw customers in.
- Promotions and discounts: Promotions and discounts can be an effective way to encourage customers to make impulsive purchases. Special deals or discounts on high-margin items or slow-moving inventory increase impulse purchases
- In-store marketing techniques, such as in-store signage, digital shelf edge displays, interactive shelf tablets, product demonstrations, and end-cap displays, can be used to highlight products and create a sense of urgency for customers to make a purchase.
By implementing these strategies, physical stores can increase discretionary and impulse purchases, leading to increased customer foot traffic and sales.
However, it is important to measure the success of these initiatives to get a better understanding of customer profiles and purchase behavior. Brands are usually responsible for funding these campaigns, so it is essential to have empirical data to inform future decision making
Lack of immersive
experiences
Physical places, such as retail stores and shopping centres, are under increasing pressure to create experiential locations that engage and delight customers. However, many businesses lack the technology to measure the effectiveness of these experiences, making it difficult to optimize and improve them.
One way that technology can be used to create an experiential shopping experience is through the use of sensory stimuli. By engaging the senses of sight, smell, hearing and touch, locations can create immersive and memorable experiences that keep customers coming back.
For example, the use of visually appealing digital signage and lighting can create a sense of wonder and draw customers in. Scent marketing can also be used to create a pleasant and inviting atmosphere, while interactive displays and touchscreens can provide a tactile experience that adds a layer of engagement.
In addition to these sensory elements, technology can also be used to gather data and measure the effectiveness of experiential shopping experiences. By using sensors and analytics, locations can track customer behavior and engagement and use this information to optimize their experiences and improve results.
Overall, technology is a key tool in creating experiential shopping experiences that engage and delight customers. By leveraging the senses and using data and analytics to measure effectiveness, businesses can create memorable and effective experiences that drive sales and customer loyalty.
Insufficient impulse buying
Lack of immersive
experiences
Increasing discretionary or impulse purchases is a key strategy for physical stores, but is lacking key data to measure the effectiveness
There are several ways that physical stores can increase discretionary and impulse purchases:
- Create an attractive and inviting store layout: A well-designed store layout can make it easier for customers to browse and find products, which can increase the likelihood of them making an impulsive purchase. Eye-catching displays, clear signage, and attractive product placements draw customers in.
- Promotions and discounts: Promotions and discounts can be an effective way to encourage customers to make impulsive purchases. Special deals or discounts on high-margin items or slow-moving inventory increase impulse purchases
- In-store marketing techniques, such as in-store signage, digital shelf edge displays, interactive shelf tablets, product demonstrations, and end-cap displays, can be used to highlight products and create a sense of urgency for customers to make a purchase.
By implementing these strategies, physical stores can increase discretionary and impulse purchases, leading to increased customer foot traffic and sales.
However, it is important to measure the success of these initiatives to get a better understanding of customer profiles and purchase behavior. Brands are usually responsible for funding these campaigns, so it is essential to have empirical data to inform future decision making
Physical places, such as retail stores and shopping centres, are under increasing pressure to create experiential locations that engage and delight customers. However, many businesses lack the technology to measure the effectiveness of these experiences, making it difficult to optimize and improve them.
One way that technology can be used to create an experiential shopping experience is through the use of sensory stimuli. By engaging the senses of sight, smell, hearing and touch, locations can create immersive and memorable experiences that keep customers coming back.
For example, the use of visually appealing digital signage and lighting can create a sense of wonder and draw customers in. Scent marketing can also be used to create a pleasant and inviting atmosphere, while interactive displays and touchscreens can provide a tactile experience that adds a layer of engagement.
In addition to these sensory elements, technology can also be used to gather data and measure the effectiveness of experiential shopping experiences. By using sensors and analytics, locations can track customer behavior and engagement and use this information to optimize their experiences and improve results.
Overall, technology is a key tool in creating experiential shopping experiences that engage and delight customers. By leveraging the senses and using data and analytics to measure effectiveness, businesses can create memorable and effective experiences that drive sales and customer loyalty.
WE SERVE A MULTITUDE
OF CUSTOMERS ACROSS
MANY MARKETS
GROCERY
RETAIL
RESTAURANT
SPORTS BAR
BUSINESSES USING OUR TECHNOLOGY
